Caravan tore the Citroen-Total to Mar del Plata
Citroen Argentina and Total Argentina opened officially this morning their summer season.
A convoy of 16 vehicles departed at 10.30 from Palermo to visit the Village Dakar and Citroen Store , which opens today at The Happy .
Autoblog arrived early to ensure the best mobile : a DS3 papal (yellow, white roof).
Patent has JSH 314 and is the subject of a competition exclusively for paparazzi to Autoblog .
The first reader in the next 48 hours send a picture of this car in particular, on the Atlantic coast or on the road, will receive a special prize from Citroen and Total.
The photos should be sent to info@autoblog.com.ar and the only condition to win is that the patent is readable.
The DS3 is an old acquaintance of readers (read criticism and focus group ), but the big news in Mar del Plata is the new DS4 , which goes on sale in March / April 2012.
Complete coverage of the event will be published in subsequent notes. Meanwhile, Citroen Argentina completed activities during the summer 2012, you can see below.
This is the motive of Autoblog. The first paparazzo photographing him for the next 48 hours has rewards.
Hit the beach: Citroen
‘s brand will be present this summer in North Pinamar, Mar del Plata and Punta del Este
When and where?: During January and February in Pinamar (Pinamar North), Mar del Plata (Open Bay, across from Playa Varese) and Punta del Este (Solanas).
Models shown: Full range in all three resorts. In addition, Pinamar and Punta del Este, DS3 and DS4 models. And, in Mar del Plata, the DS3.
What’s free?: In Pinamar, tests drives the model range, recorded on-board camera to share videos on social networks. In Mar del Plata, tests and discounts on food drives for customers of the brand. In Punta del Este, a parade of celebrities and famous DS3 units in partnership with the magazine Caras.
Press Release Citroen
Aregentina Citroen is the star of the summer 2012 and, in keeping with the philosophy “Creative Technologie”, debuts innovative proposals. After Berlin, Paris and Moscow on Tour Créative Citroen celebrates 90 years of art and technology in North Pinamar, in Mar del Plata, the brand launches a distinctive space associated with the most sophisticated cuisine, and in Punta del Este will set the trend in most exclusive party of the season.
With the energy having grown by 10 percent above the market, the Double Chevron is installed as a reference for the main tourist resorts of Argentina and Uruguay and proposes a real Citroen Lifestyle, a lifestyle associated with creativity, good taste and creativity.
Pinamar North, the new found technology.
The new “360-degree activation” of the “Creative Technologie” in the summer 2012 I needed an alternative space, different from usual. The mark breaks the established codes and settled in North Pinamar, to meet new expectations in new settings. And it does so singular, almost pioneering character of a very exclusive area and a proposal never before explored.
It creates a new scenario in which to develop other potential and create various actions that link the double chevron with their audience in a distinctive way. The Citroen Créative Tour 2012 is housed in two exclusive domes that allow LEDs illuminate the forest technology Pinamar of different colors, which account for a proposed technology and entertainment.
The exhibition of the latest issue of the luxury range, the Citroen DS4, coexists with an interactive site is unprecedented in this type of action: the test drives are recorded by a camera on board, in an iPhone application allows Facebook share almost instantly, singular interventions augmented reality (through a downloaded application on a smartphone you can go a different route), the youngest kids have Wii video simulators and to explore their skills in the spectacular GT by Citroen developed especially for the game Gran Turismo 5. Of course, the whole range is available for test driving dynamics, with the assistance of instructors and the main protagonists of the 2012 range will be exhibited at the gallery mall, in the territory of the big brands.
According to a coherent policy of environmental care, all this new proposal gives priority to preserving natural areas, respect the characteristics of the place, the use of non-polluting materials and use of technologies that can greatly reduce electricity consumption and pollution.
Mar del Plata, Citroen Inauguration Store.
There comes a unique space for Citroen in Open Bay, across from Playa Varese, ideal to combine the best food service and technology. The landing in the main resort on the coast of Argentina respects the style and distinction of its portfolio of vehicles: dynamic, elegant and quite personal.
Open Bay Citroen accompanies a space identified with the new image of the brand and officiating, as well as activation platform to disseminate promotional and communications positioning “Creative Technologie”. Located in Paseo Jesus Galindez Avenue and Columbus, Citroen Store opened its doors in one of the most exclusive areas of the city by the sea, with a unique view of the Bay Varese and recovering the prestigious centenary of this bay. This impressive Lounge, Grill & Bar and is a reference point and has the best proposal to taste drinks, snacks and meals and live the Lifestyle Citroen, 365 days a year.
In addition to personalized service and a staff trained to answer the concerns of the visitors, the main actors will be displayed on the one hand one of the most desirable vehicles, and successful, in the year, which debuted distinctive DS line: the Citroen DS3. The lovers of design and sophisticated details will know the new Citroen DS4, vehicle will be presenting to the local market in the first quarter of 2012.
As part of the presentation of the Dakar 2012, which begins in the city, and paying tribute to sportsmanship and the supremacy of Citroen World Rally (adding two new crowns this season, the sixth and the eighth consecutive Constructors Pilots the hands of Sébastien Loeb and Daniel Helena) is displayed in a Citroen DS3 terraces identified with the external aesthetics of the Citroen DS3 WRC.
Test Drive Experience on the other hand, with the provision of all the current range of models, will come personally to the different variants that make up the range, and, for customers of the brand, exclusive benefits and services differential rate gastronomy (presenting the documentary proof as owners of a Citroen go directly to a 15% discount).
The exclusive parking space and open 24-hours and consists of a three-storey main building fully glazed, ideal to enjoy a privileged view of the coast of Mar del Plata and enjoy exquisite cuisine. The proposal is completed this summer with a busy schedule of events, live shows and guest DJs.
Faces Magazine Citroen and Punta del Este.
The proposal is a different evening and the most important holiday of the summer. The southern most exclusive beaches of the Atlantic again to mark the trend and pace of this season, Citroen, innovative and creative technology, presents a series of unique actions. The “Inspiration Sunset Time” is an urgent invitation to personalize each sunset at the inn “Faces Solanas.” But it is all a new party looming on the calendar of events this summer’s most emblematic colors are and “Creative Technologie” dominate the scene.
Citroen establishes a strategic alliance with the magazine Caras, the standard in the media dedicated to the characters and present, and claims the experience of living the best sunset in South America with a unique event on Wednesday, January 11 at the hostel of the journal . Is the reason convener? A “Fiesta Citroen Different Spirit”, where the brand introduces an irresistible combination in the range of colors that make up the possibilities to customize the successful Citroen DS3 inspired by the sunsets on the bay of Calo des Moro, San Antonio, Ibiza. But the proposal provides the best music with DJ’s dedicated to Café del Mar in Ibiza sunsets, an international setting cuisine and a bar with exotic drinks. To ensure better mobility, different units of the Citroen DS3 will be available for the various celebrities who visit the Parador.
Double Chevron lands in the East with a genuine proposal: the Citroen Lifestyle trend-setter in an unforgettable season and is installed as a reference of the most avant-garde top resort in South America. But not all innovation inspired silhouette, Revista Caras specialists develop more unstructured interviews the personalities of the summer 2012 aboard a Citroen DS3.